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Dyslexic Design Thinking

Where others saw a dead end, I discovered a universe of possibilities.

In Dyslexic Design Thinking, Gil Gershoni shows how a misunderstood condition affecting as many as 1 in 10 Americans offers heightened advantages, what he calls his “hyper-ability.” Using his experiences as a creative director as a lens, Gil shares how he transformed a perceived weakness into a strength and how neurodiversity helps his teams collaborate, ideate and innovate.

Read about how Gil developed a relationship with his dyslexia on Medium.

Dyslexic Design Thinking has attracted audiences inside and outside the design community, across the neurodiversity spectrum and around the world. Gil regularly speaks at conferences, universities and organizations, including a sold-out session at South by Southwest.

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About Gil Gershoni

Gil Gershoni is the founder and creative director of Gershoni Creative Agency in San Francisco and Dallas. For more than two decades, Gil has worked with clients like Google, Apple, Deloitte, Patrón, San Francisco Art Institute, BBC and Nike, and he has presented at the Whitney Biennial, Sundance Film Festival, South by Southwest, Vancouver Institute of Media Arts, Contemporary Jewish Museum and San Francisco Design Week. He also serves as a senior advisor to UC Berkeley’s Center for New Media and frequently consults with national design schools on design and new media curriculum. Gil is an advocate for the reframing of dyslexia as a hyper-ability and regularly speaks on neurodiversity’s influence on design thinking.

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