San Francisco Art Institute

Gershoni rebranded San Francisco Art Institute, developing an identity system for its renegade personality across print, digital and experiential channels.
San Francisco Art Institute

Give the most renegade fine-art school west of the Mississippi a brand to match

145 years of pushing boundaries.

Services
Opportunity, Platform, Campaign, Identity, Messaging, Content, Systems & Standards, Digital/Web/Mobile, Experiential & Retail, Packaging & Print, Photography & Videography, Places & Spaces, Employer Brand, Partnership & Programs, Creative Services
San Francisco Art Institute logo. It uses bold, black text on a light grey background.
Large group of people gathered at an event on SFAI's campus. It is evening and there is a band playing.
San Francisco Art Institute

Develop a system that wasn't conformist

Gil and Amy Gershoni look at a collage of photographs and designs. Both are wearing black suits.
Variety of color schemes for the SFAI logo.
San Francisco Art Institute

A brand identity executed across every piece of internal and external communication

Brand guidelines for Gershoni's rebrand of the San Francisco Art Institute.
Collage of various artworks created by SFAI students.
Mock-up of a phone and a computer opened to SFAI's website. The landing page reads, "Push beyond boundaries."
San Francisco Art Institute

Where would you like to go next?

Scroll
Down

We use cookies to make great browsing experiences. We are not storing your data.

Got it!