Deloitte Greenhouse is the innovation arm of the global professional services company.
Deloitte engaged Gershoni to re-envision Business Chemistry, the high-profile diagnostic system used to build stronger working relationships, increase team performance and nurture exceptional organizations.
Armed with 10 years of deep behavioral science research, Gershoni crafted an eye-catching visual identity system that connected their global audience of executives through a common language.
With a series of tactile print collateral and clever web experiences that presented the research and data in functional and covetable ways, we built out a brand platform that put human interaction at the heart of hard science. In partnership, we transformed a foundational product in Deloitte’s service suite into a fun and functional tool that reignited love for the program company-wide—and later graced the cover of a best-selling book on the same subject.
Hard science made sexy
Designing for an intellectually diverse future
Transforming the waterfront