Google Play engaged Gershoni to reimagine their holiday gift card for an international audience with timeless iconography and universal appeal.
A person looks at a series of sketches for an animation featuring the Google play gift card.
Two hands fold a piece of paper into an origami gift box. To the left are sketches for an animation.
Gershoni Creative employees consider various designs for the Google Play gift card.
Tesselated grid of Google Play gift cards. They are red, blue and green.
A light-skinned hand holds a Google Play gift card in a grocery store.
Yellow, green, blue and red envelopes opened to reveal Google Play gift cards.

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