Patrón

Name: Gershoni Creative
Price range: $

Inventing the sipping tequila

Services

Brand Audit

Brand Platform

Positioning

Research & Insights

Audience, Competitors & Trends

Brand & Rebrand

Partnerships & Programs

Campaign

Content

Launch & Rollout

Logo & Visual Systems

Messaging

Style Guides & Brand Standards

Packaging & Product

Website Design

Exhibits & Experiential

Print

Photography & Videography

Employer Brand

The Patrón Spirits Company

The Patrón Spirits Company crafts ultra-premium spirits and tequilas for sale in more than 100 countries across the world.

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The Patrón Spirits Company

Developed by the owner as a passion project, Patrón approached Gershoni to be the first agency on board to define the brand and prepare to launch into a consumer market.

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The Patrón Spirits Company

Spending time at Patrón’s Jalisco distillery, we saw firsthand how small-batch tequila drew from the people and the land.

Inspired by the tastemakers themselves—the bartenders—we crafted a brand strategy that positioned Patrón as the world’s first ultra-premium tequila. From creative services to influencer campaigns, packaging to POS, we developed a non-traditional pathway for the brand to enter and thrive in the U.S. market, working with Patrón as it launched in the U.S. and across the globe, growing from 5,000 to 2.5 million cases per year.

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Patron Case Study Image 11 Website Screenshot

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