The Patrón Spirits Company crafts ultra-premium spirits and tequilas for sale in more than 100 countries across the world.
Developed by the owner as a passion project, Patrón approached Gershoni to be the first agency on board to define the brand and prepare to launch into a consumer market.
Spending time at Patrón’s Jalisco distillery, we saw firsthand how small-batch tequila drew from the people and the land.
Inspired by the tastemakers themselves—the bartenders—we crafted a brand strategy that positioned Patrón as the world’s first ultra-premium tequila. From creative services to influencer campaigns, packaging to POS, we developed a non-traditional pathway for the brand to enter and thrive in the U.S. market, working with Patrón as it launched in the U.S. and across the globe, growing from 5,000 to 2.5 million cases per year.
The original chef’s goat cheese
Packaging their greatest hits
Packaging ancient medicine for modern wellness