Inspired by the tastemakers themselves—the bartenders—we crafted a brand strategy that positioned Patrón as the world’s first ultra-premium tequila. From creative services to influencer campaigns, packaging to POS, we developed a non-traditional pathway for the brand to enter and thrive in the U.S. market, working with Patrón as it launched in the U.S. and across the globe, growing from 5,000 to 2.5 million cases per year.
Dynamic brand partnerships that activate fandoms
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