Highland
Provisions

Name: Gershoni Creative
Price range: $

Packaging a cannabis
brand's greatest hits

Services

Brand & Rebrand

Content

Launch & Rollout

Brand Platform

Logo & Visual Systems

Naming

Style Guides & Brand Standards

Packaging & Product

Website Design

Photography & Videography

Copywriting

Highland Provisions

Highland Provisions cultivates and distributes cannabis pre-rolls, oils, gummies and flower to more than 100 dispensaries in Oregon.

A gloved hand holds a young cannabis plant with long, white roots. The grow station is branded with the words, "Cultivate, educate, elevate."

Highland Provisions

A team of expert chemists, biologists, horticulturalists and nature enthusiasts, Highland possessed a deep knowledge of the cannabis industry and an abiding love of the outdoors.

Looking to launch their products in an emerging but lucrative market, they turned to Gershoni develop a brand that captured the quality and professionalism of their undertaking—something to spark the imagination of budtenders and consumers statewide.

Highland Provisions

Gershoni created a brand system that doubles as a lifestyle, combining the founders’ love of nature with the scientific rigor that informs their products.

We brought the rustic allure of the Cascade Mountains to the fore and designed packaging with portability in mind: reusable tins that store fly-fishing lures as well as they do gummies or prerolls. We rooted it all in a website that gives them an outpost for future extensions of the brand—a home to return after a day in the lab, on the trail or wherever their spirit leads them.