Bic

Bic tapped Gershoni to bring a distinctly California feel to its lighter designs, merging elements of West Coast cool with its classic form.
Diptych of blue and yellow Bic lighters staged on a blue and yellow background, and a hand holding the same lighter.
Six blue and green Bic lighters skinned with a psychedelic pattern staged on a blue and green background.
A light-skinned hand holds up a blue Bic lighter in front of a blurry background.
A light-skinned hand holds up a Bic lighter skinned with a photo of a sunset and an illustration of a feather.
05 Bic Case Study Animation Mobile Alt
Diptych of a Bic lighter staged on a wood table and five lighters arranged on a green and blue background.
A light-skinned hand holds up a Bic lighter skinned with a photo of Los Angeles.
Seven blue Bic lighters arranged in a crenellated pattern on a blue and pink background.
Bic lighters arranged in a tessellation on top of a pink, green, and blue background
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