The lighter giant needed an expert on the California lifestyle for some new lighter connections, so they sought out an agency with true bona fides.
(Spoiler: It was us.)
Channel a way of life into a dozen designs, bridging the gap between nostalgic and contemporary, rustic and futuristic.
A timeless embrace of West Coast cool,
for whatever state you’re in.
Where would you like to go next?
Packaging their greatest hits
Perfecting a romantic getaway
Inventing the sipping tequila