The lighter giant needed an expert on the California lifestyle for some new lighter connections, so they sought out an agency with true bona fides. (Spoiler: It was us.)
Opportunity
Campaign
Content
Packaging & Print
Bic
Cross-cultural appeal
Channeling a way of life into a dozen designs, bridging the gap between nostalgic and contemporary, rustic and futuristic.
Bic
We have ignition
A timeless embrace of West Coast cool, for whatever state you’re in.
