Bic

Bic tapped Gershoni to bring a distinctly California feel to its lighter designs, merging elements of West Coast cool with its classic form.
Bic

Keepers of the flame

The lighter giant needed an expert on the California lifestyle for some new lighter connections, so they sought out an agency with true bona fides. (Spoiler: It was us.)

  • Opportunity
  • Campaign
  • Content
  • Packaging & Print
Diptych of blue and yellow Bic lighters staged on a blue and yellow background, and a hand holding the same lighter.
Six blue and green Bic lighters skinned with a psychedelic pattern staged on a blue and green background.
A light-skinned hand holds up a blue Bic lighter in front of a blurry background.
Bic

Cross-cultural appeal

Channeling a way of life into a dozen designs, bridging the gap between nostalgic and contemporary, rustic and futuristic.

A light-skinned hand holds up a Bic lighter skinned with a photo of a sunset and an illustration of a feather.
05 Bic Case Study Animation Mobile Alt
Diptych of a Bic lighter staged on a wood table and five lighters arranged on a green and blue background.
Bic

We have ignition

A timeless embrace of West Coast cool, for whatever state you’re in.

A light-skinned hand holds up a Bic lighter skinned with a photo of Los Angeles.
Seven blue Bic lighters arranged in a crenellated pattern on a blue and pink background.
Bic lighters arranged in a tessellation on top of a pink, green, and blue background
Bic

Where would you like to go next?

Scroll
Down

We use cookies to make great browsing experiences. We are not storing your data.

Got it!