Bic :: Work :: Gershoni Creative

Bic

Services

Keepers of the flame

Services

Packaging & Product

Illustration & Graphics

Diptych of blue and yellow Bic lighters staged on a blue and yellow background, and a hand holding the same lighter.

Six blue and green Bic lighters skinned with a psychedelic pattern staged on a blue and green background.

Bic

The lighter giant needed an expert on the California lifestyle for some new lighter connections, so they sought out an agency with true bona fides.

(Spoiler: It was us.)

Six blue and green Bic lighters skinned with a psychedelic pattern staged on a blue and green background.

A light-skinned hand holds up a blue Bic lighter in front of a blurry background.

Bic

Channel a way of life into a dozen designs, bridging the gap between nostalgic and contemporary, rustic and futuristic.

A light-skinned hand holds up a Bic lighter skinned with a photo of a sunset and an illustration of a feather.

05 Case Study BIC 1920x1080 ROTATION mobile

Diptych of a Bic lighter staged on a wood table and five lighters arranged on a green and blue background.

Bic

A timeless embrace of West Coast cool,
for whatever state you’re in.

A light-skinned hand holds up a Bic lighter skinned with a photo of Los Angeles.

Seven blue Bic lighters arranged in a crenellated pattern on a blue and pink background.

Bic lighters arranged in a tessellation on top of a pink, green, and blue background

Work

Where would you like to go next?

Highland Provisions

Packaging their greatest hits

Highland Provisions cannabis products, including an Indica cartridge, gummies and prerolls.

Post Ranch Inn

Perfecting a romantic getaway

Photograph of the exterior of Post Ranch Inn. It is sunset; clouds and fog mingle in the background.

The Patrón Spirits Company

Inventing the sipping tequila

3 Patón bottles superimposed over a light grey background. The flavors are Silver, Reposado and Añejo.

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