Laura Chenel crafts more than 40 award-winning goat cheese and goat milk products for commercial and home kitchens across the United States.
A favorite of Alice Waters, Laura Chenel helped popularize goat cheese in America.
After its sale to a family-owned French company specializing in boutique creameries, the brand needed to reconnect with its legacy of farm-to-table quality among restaurateurs and home cooks alike.
Gershoni reestablished the brand’s connections to its Sonoma roots, uplifting Waters’ role as an early brand champion as part of a repositioning as the original chef’s goat cheese.
With messaging that highlighted Laura Chenel’s versatility as fine dining fare and the star of a home-cooked recipe, we wove its signature blend of quality, consistency and taste through a flexible packaging system, a slate of fresh product and lifestyle photography and a website built to grow with the brand.
Inventing the sipping tequila
Packaging their greatest hits
Percolating into new markets