Laura Chenel

Name: Gershoni Creative
Price range: $

Branding the original
chef’s goat cheese

Services

Brand & Rebrand

Content

Brand Audit

Brand Platform

Positioning

Research & Insights

Audience, Competitors & Trends

Logo & Visual Systems

Naming

Messaging

Style Guides & Brand Standards

Packaging & Product

Website Design

Collateral

Photography & Videography

Copywriting

Illustration & Graphics

Employer Brand

Laura Chenel

Laura Chenel crafts more than 40 award-winning goat cheese and goat milk products for commercial and home kitchens across the United States.

Laura Chenel

A favorite of Alice Waters, Laura Chenel helped popularize goat cheese in America.

After its sale to a family-owned French company specializing in boutique creameries, the brand needed to reconnect with its legacy of farm-to-table quality among restaurateurs and home cooks alike.

Overhead shot of a person assembling a bagel using Laura Chenel spreadable goat cheese.

Laura Chenel

Gershoni reestablished the brand’s connections to its Sonoma roots, uplifting Waters’ role as an early brand champion as part of a repositioning as the original chef’s goat cheese.

With messaging that highlighted Laura Chenel’s versatility as fine dining fare and the star of a home-cooked recipe, we wove its signature blend of quality, consistency and taste through a flexible packaging system, a slate of fresh product and lifestyle photography and a website built to grow with the brand.