Spotify x Universal:
Wicked

Name: Gershoni Creative
Price range: $

Omnichannel campaign uniting two global brand partners in celebration of an entertainment phenomenon

Services

Partnerships & Programs

Creative Direction

Illustration & Graphics

Social Marketing

Road Management

Spotify x Universal: Wicked

Spotify and Universal came together to activate Wicked’s die-hard fanbase around the audio world of the blockbuster musical.

Gershoni and Spotify developed a bespoke campaign that deepened fans connection to the songs and characters they love.

Spotify x Universal: Wicked

Driving engagement with the Wicked Official Playlist and Wicked audiobook library through customized assets.

Maximizing the listener experience through a mobile-only Easter egg progress bar and exclusive cast content. A top percent of Wicked listeners on Spotify even received an invite to the film’s official premiere in Los Angeles.

Spotify x Universal: Wicked

Targeted on-platform promotion, Samsung TV ads, social posts featuring cast and influencer content, and OOH placements in Los Angeles, New York and London.

The proof is in the listening: 289K saves of the official playlist and more than 121M streams of Glinda and Elphaba’s iconic duet, “Defying Gravity,” with a fan base that’s singing along all the way to Wicked: For Good.