With original music from Trent Reznor, Atticus Ross and Jon Batiste, the film spoke to Spotify’s deep love of music and its commitment to uplifting Black voices and sharing untold stories.
Spotify is the world’s most popular audio streaming service, available in 184 markets and counting. Disney is the largest entertainment and media company on the planet, with a global revenue of more than $67B.
Soul is the story of a middle school band teacher who dreams of playing jazz professionally.
With original music from Trent Reznor, Atticus Ross and Jon Batiste, the film spoke to Spotify’s deep love of music and its commitment to uplifting Black voices and sharing untold stories.
Gershoni worked with Spotify and Disney to produce Soul Stories, an original behind-the-scenes podcast exploring the mentors and moments that inspired cast and crew to follow their dreams.
With support and insight from director and host Kemp Powers, we celebrated the “spark” that ignites every one of us, bringing the narrative to life with a suite of intimate storytelling assets across channels. In partnership with two global, music-loving brands, we delivered a podcast that promoted the Oscar-winning film, delivered on Spotify and Disney’s shared values and put underrepresented voices front and center.
Celebrating the variety of the Black experience, one song at a time
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