Seven 8ths

Launching a startup skincare brand can be daunting, especially one introducing ancient traditions into a greenwashed market. Gershoni worked directly with brand founders to establish a cultural foothold with an implementation-ready consumer launch plan: platform, naming, identity, packaging design, sales strategy and customer engagement. Leading with a narrative of nourishment, we celebrated the healing power of our largest organ: the skin.

Drawing from precolonial West African traditions and globally sourced botanicals, Seven 8ths blends ancient wisdom with an inclusive narrative — “one world, one skin” — that resonates with today’s eco-conscious and spiritually attuned consumers. This origin-driven positioning created not only product credibility but also emotional connection, aligning with market demand for transparency and heritage-driven brands.

Seven 8ths was optimized for omnichannel success: e-commerce-friendly packaging, an intuitive and educational digital platform, and a scalable go-to-market strategy. Designed to turn grassroots enthusiasm into measurable growth, the brand was positioned to cultivate loyal communities while priming for broader retail expansion. Every element, from product to platform, was engineered for conversion, retention and category leadership.