Music has always lived inside a good story. We partnered with Spotify on a Superman activation, designing a fan-first approach that connected fans to their favorite characters through the music they love.
Every visual expression of the activation was built to move as fluidly, on-platform and off, from New York and L.A. billboards to social content across Spotify and partner channels.
With the official playlist at its back, Superman's return to the big screen landed with force — proof that when music and story find each other, audiences follow.
