In an activation worthy of a true Jedi, Gershoni’s multichannel campaign drove engagement with the Best of Star Wars playlist in recognition of the enduring power of the 4th — and the force. With OOH placements in New York and Los Angeles and on-platform assets promoting a playlist Easter egg, fans knew exactly where to turn for an interactive listening experience.
Packaging a thousand years of tradition in one all-natural skincare brand
Case Study 