Laura Chenel

Gershoni reconnected Laura Chenel to its Sonoma roots, bringing a 40-year-old brand into the present so even its aged goat cheese looked fresh.
The Laura Chenel logo. There is an illustration of a goat and a red stamp that reads, "Original chef's choice."
Gershoni reconnected Laura Chenel to its Sonoma roots, bringing a 40-year-old brand into the present so even its aged goat cheese looked fresh.
Laura Chenel's brand guidelines, including guidelines for packaging, messaging, color, and logo usage.
Overhead shot of a person assembling a bagel using Laura Chenel spreadable goat cheese.
Diptych of a laughing woman wearing a Laura Chenel apron, and a person holding a branded Laura Chenel tote.
Overhead shot of a person cutting a Laura Chenel goat cheese log into discs.
07 Laura Chenel Case Study iPad Mobile Alt Img
07 Laura Chenel Case Study iPad Video Poster
Four people prepare to sit down for a meal. Between them is a cheeseboard with goat cheese and figs.
Overhead shot of four people eating a meal of prosciutto, pizza, and Laura Chenel cheese.
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