Deloitte
Greenhouse

Name: Gershoni Creative
Price range: $

Reimagining innovation labs
with the language of breakthrough

Services

Partnerships & Programs

Content

Exhibits & Experiential

Copywriting

Illustration & Graphics

Road Management

Deloitte Greenhouse

One of the big four international professional services firms was looking to move its five U.S. innovation labs into the future.

Gershoni’s preexisting relationship with the Deloitte Greenhouse provided the perfect opportunity to shake things up through the creation of bold visuals that tossed the rulebook aside. We conceptualized, designed and produced the original large-scale magnetic visuals that reimagined the curriculum as an immersive multisensory experience.

Deloitte Greenhouse

Working directly with Deloitte Greenhouse leadership, Gershoni created a series of multilayered visuals that extended the experience to the magnetic surfaces.

Bringing together elements of Deloitte’s signature curricula (Business Chemistry, Moments That Matter, Cause Effect, Breakthrough Manifesto), the visuals spoke directly to the business challenges faced by global executives and their teams.

Deloitte Greenhouse

Designs ranged from welcome signage and wayfinding to interactive puzzles, peel-and-reveal messages and site-specific photo illustrations, offering visitors different ways to interact with the spaces.

Because the five Greenhouses were all unique, designs were customized to fit each location, and Gershoni attended the installations to ensure smooth and consistent application. The result was a joyful repudiation of business as usual, giving teams permission to dream big and achieve even bigger.