Schwab
Learning Center

Name: Gershoni Creative
Price range: $

Challenging assumptions and encouraging thinking beyond the norm

Services

Exhibits & Experiential

Copywriting

Illustration & Graphics

Dyslexic Design Thinking

Schwab Learning Center

Schwab Learning Center is a leading resource for high-school and college students — predominantly from neighboring Stanford University — with dyslexia and ADHD.

Building upon the disruptive spirit of Silicon Valley, Gershoni reimagined SLC as a stigma-busting innovation lab. We introduced a visual language to the center’s interiors, helping students gain a new perspective on their learning differences.

Schwab Learning Center

Learning differences are not disabilities but rather hyper-abilities that benefit creativity, connection and problem-solving. This was the mindset shift that kickstarted SLC’s evolution.

The center provides the rest: a multifaceted space that supports both quiet areas for study and interactive moments for community, exploration and play.

Schwab Learning Center

Overseeing design, production and installation of each element, Gershoni helped usher in a bold, new chapter for the organization.

Inspirational statements — including one handwritten by Charles Schwab himself — and original large-scale graphics invite students to reconsider the labels that define them. Playful wayfinding, surfaces that encourage self-disclosure, messaging that seems to be in conversation with the physical space — SLC now has a personality to match its powerful mission

“

Working with Gershoni, who is dyslexic himself, in creating this space was absolutely key. We wanted to transform the notion of what society perceives as a person with dyslexia or ADHD.”

Nicole Ofiesh,

Schwab Learning Center director