With more than $2 billion in grants awarded annually, SVCF is the world’s largest community foundation.
Galvanized by new leadership, SVCF was looking to rally stakeholders, from grant associates to nonprofit partners, around an organizational values shift — one that placed equity at the center of philanthropy.
Pairing strategic planning with an in-progress digital transformation initiative allowed for the creation of a unified brand experience across every touchpoint.
The refreshed brand identity emphasized an equity-first focus, celebrating the organization’s mission while reflecting the vibrancy and diversity of the community.
A website redesign and brand video supported SVCF’s mission-based approach, turning the spotlight on community members and nonprofit partners in a celebration of Silicon Valley’s future.
SVCF’s annual report was reimagined as a newspaper that brought the new community foundation to the doorsteps of the community itself.
Gershoni served as both an extension of the SVCF team and a brand advocate, liaising between internal comms, the board of directors and third-party developers to build assets that affirmed SVCF’s role as the premier philanthropic organization in Silicon Valley.
Rebranding a legacy of exploration
Raising voices, sharing stories
Supporting a commitment to kids and families