Bishop Ranch

Redefining the suburban office park for the future of work.
Services
Positioning
Research & Insights
Audience, Competitors & Trends
Content
Copywriting
Bishop Ranch Case Study DSKT intro image
BR Case Study Microsite Intro Video v01 01 sm 1 posterframe
Bishop Ranch

Bishop Ranch is a modern office park with more than 10 million square feet of real estate across 585 acres in the heart of San Ramon.

Bishop Ranch Case Study DSKT 02
Bishop Ranch Case Study DSKT 02
Bishop Ranch Case Study DSKT 03
Bishop Ranch Case Study DSKT 04
Bishop Ranch Case Study DSKT 04
Bishop Ranch Case Study DSKT 05
Bishop Ranch Case Study DSKT 05
Bishop Ranch Case Study DSKT 06
Bishop Ranch Case Study DSKT 06
Bishop Ranch

Attracting tenants to Bishop Ranch had proved challenging, with companies continuing to gravitate toward major centers of industry in the Bay Area.

However, research showed that what San Ramon offered—attainable homes, quality schools, safe neighborhoods—was desirable to a mid-career workforce.

Bishop Ranch Case Study DSKT 07
Bishop Ranch Case Study DSKT 07
Bishop Ranch Case Study DSKT 08
Bishop Ranch Case Study DSKT 08
BR8
Bishop Ranch Case Study DSKT 10
Bishop Ranch Case Study DSKT 10
BR10
BR10
BR11 12
BR11 12
Bishop Ranch Case Study DSKT 13
Bishop Ranch Case Study DSKT 13
BR14
BR14
Bishop Ranch

Centering a research-backed strategy around these insights opened the door for companies and retailers to take a second look at Bishop Ranch and San Ramon.

Bishop Ranch Case Study DSKT 15
Bishop Ranch Case Study DSKT 15
BR16
BR17
BR17
BR18 v2
BR19 20
BR19 20
BR21 22
BR21 22
BR23
BR23
Bishop Ranch

By the time millions began reconsidering what it meant to go to work, Bishop Ranch was positioned to reflect what employees really wanted out of office space.

The New Work Dictionary codified those aspirations into a campaign and microsite that proved Bishop Ranch was the right place to meet the moment.

BR24
BR24
Bishop Ranch Case Study DSKT 23
Bishop Ranch Case Study DSKT 23
Bishop Ranch

Where would you like to go next?

Pier 70 : Transforming the waterfront

Transforming the waterfront

Diptych of two photographs of Pier 70. On the left, the building is old and dilapidated; on the right, it's been revitalized.
Post Ranch Inn : Perfecting a romantic getaway

Perfecting a romantic getaway

Photograph of the exterior of Post Ranch Inn. It is sunset; clouds and fog mingle in the background.
Scroll
& See