Highland Provisions

Packaging a cannabis
company’s greatest hits
Services
Opportunity
Product
Systems & Standards
Creative Services
Highland Provisions logo superimposed over a photo of cannabis leaves.
02 Highland Provisions Case Study Website Reel Mobile Alt
02 Highland Provisions Case Study Website Reel Video Poster
Highland Provisions

Highland Provisions cultivates and distributes cannabis pre-rolls, oils, gummies and flower to more than 100 dispensaries in Oregon.

A collection of Highland Provisions cannabis products, including prerolls, cartridges and gummies.
A gloved hand holds a young cannabis plant with long, white roots. The grow station is branded with the words, "Cultivate, educate, elevate."
Highland Provisions

A team of expert chemists, biologists, horticulturalists and nature enthusiasts, Highland possessed a deep knowledge of the cannabis industry and an abiding love of the outdoors.

Looking to launch their products in an emerging but lucrative market, they turned to Gershoni develop a brand that captured the quality and professionalism of their undertaking—something to spark the imagination of budtenders and consumers statewide.

Gershoni Case Study Highland Provisions Case Study Collateral 2
Gershoni Case Study Highland Provisions Case Study Outdoors 2
Highland Provisions

Gershoni created a brand system that doubles as a lifestyle, combining the founders’ love of nature with the scientific rigor that informs their products.

We brought the rustic allure of the Cascade Mountains to the fore and designed packaging with portability in mind: reusable tins that store fly-fishing lures as well as they do gummies or prerolls. We rooted it all in a website that gives them an outpost for future extensions of the brand—a home to return after a day in the lab, on the trail or wherever their spirit leads them.

Seven cellphones showcasing Highland's digital presence, from its website to its Instagram account.
Overheat shot of Highland Provisions cannabis products, including prerolls, cartridges and gummies.
Highland Provisions

Where would you like to go next?

Bic : Stepping into the light

Stepping into the light

A lightskinned hand holding up a Bic lighter. The lighter is skinned with a photo of Los Angeles.
Mab & Stoke : Packaging ancient medicine for modern wellness

Packaging ancient medicine for modern wellness

00 Mab Stoke Project Thumb
Laura Chenel : The original chef’s goat cheese

The original chef’s goat cheese

A variety of Laura Chenel goat cheese SKUs, including creamy brie and four peppercorn.
Scroll
& See