Brain Explained

Brain Explained was launching a first-of-its-kind platform for strengthening adults’ performance and productivity in school, in work and in life. We started by outlining a brand story that connected clear differentiators, including a strengths-based approach and a personalized tool kit of insights and resources — to the target audience: “the missing middle,” adults between high school and retirement who are traditionally underserved by learning support programs.

With the foundation in place, we set about architecting an identity that was capable of attracting both individuals and institutional partners. We channeled the name into a logomark that doubled as a call-to-action, inviting users to “be.” The snaking lines of the logomark became a graphical element that united brand materials around the new look and feel. Underscoring the fluidity of platform, the lines also serve as a reminder that learning is a lifelong journey.

In developing the Brain Explained website, we took inspiration from Universal Design for Learning, which prioritizes accessibility for all individuals. Copy was purpose-drafted for length and clarity and made legible with reader-friendly typefaces. Capable of growing along with the company, the website was designed with versatility at its core — a place for sharing insights, building community and championing the diversity of the human mind.