an aptitude or proficiency beyond the norm
The folks who call dyslexia a disability or a disorder have it all wrong. Too much dis, not enough that. “Hyper-ability” recognizes dyslexia as the gift it is — a powerful tool that drives innovation, diversifies collaboration and powers endless creativity. In the hyper-able mind, ideas are never in short supply. Defined objects reveal new perspectives; disorder comes into order. Solutions are proposed and evaluated in the blink of an eye, one after another. There’s no linear path to “hyper-ability,” but the twists and turns and hairpin curves still get you there.
Gil Gershoni is the co-founder and creative director of Gershoni Creative, a branding agency with offices in San Francisco and Dallas. For more than 25 years, Gil has developed design- and innovation-focused solutions that help brands connect with themselves, their audiences and the world around them. Clients include Google, Apple, Spotify, Deloitte, Nike, BBC and Patrón.
Gil is also the founder of Dyslexic Design Thinking, an initiative that explores how the dyslexic mindset can help improve the way we think, create and relate to one another. He is the host of the Dyslexic Design Thinking podcast, which features interviews with dyslexic creators, entrepreneurs and thought-leaders.
Gil is an advocate for the reframing of dyslexia as a “hyper-ability” and regularly speaks to audiences about the power of neurodiversity, including a sold-out appearance at South by Southwest.
Artist at Large
San Francisco, CA
Artist & Designer
Mill Valley, CA
Sculptural Womenswear Designer
Governor of California & Children's Book Author
Netherlands, UK, Ghana, United States