the act or power of seeing, or a thought, concept, or object formed by the imagination
Vision is not only what you see directly but also how the brain processes visual information — how your inner eye works with a dyslexic brain. People should look at dyslexia with a new positive vision in the future.
Having dyslexia, writing and reading have never been my favorite items on the menu. Neither was I a huge fan of rules and regulations concerning design, basically because they don’t always enhance functionality. I started to create and design ‘out of the box’ to improve the quality of people’s lives, those of fellow dyslexics in particular. And simply because creating brings me lots of joy.
Instead of following design rules and regulations I offer solutions that will actually deliver the most convenient result, aesthetically and in terms of functionality. When creating I keep both the goal of the client as the needs of the end-user in mind, taking away language barriers, resulting in creative concepts and unique designs that work for everyone.
For my thesis (in 2008) at the Art Academy I broke all rules concerning typography, resulting in a font that is easier to read for people with dyslexia. I’ve created several tools in order for people to fully benefit from Dyslexie Font, at home, school and at work. As a designer, I help clients to translate concepts into functional designs, creating 3-D movies, minimalistic designs, logos, posters, books, animation, but also furniture and lightning.
Artist at Large
San Francisco, CA
Founder & Creative Director, Gershoni Creative & Dyslexic Design Thinking
San Francisco, CA
Artist & Designer
Mill Valley, CA
Sculptural Womenswear Designer
Governor of California & Children's Book Author