Gershoni synthesized each of TWCF’s 13 initiatives into a cohesive visual system that gave visibility and agency to initiatives while retaining the cachet of a high-profile parent brand.
With the new look and feel in place, we set about bringing the same cohesiveness and vision to TWCF’s website. The refreshed design featured intuitive navigation and a powerful database that seamlessly integrated projects, blog posts and other brand materials, all reflecting the new visual identity. A suite of supporting collateral and templates provided stakeholders with the tools they needed to affirm the organizational commitment to advancing human flourishing.