Spotify x
Stranger Things

Bringing Spotify and Netflix
together to celebrate
the fourth season of a
cultural phenomenon
Services
Partnerships & Programs
Content
Strategic Planning
Spotify x Stranger Things Case Study DSKT 0001 Reveal
Spotify x Stranger Things Case Study DSKT 0001 Reveal
Spotify x Stranger Things

The highly anticipated 
fourth season of Stranger Things gave Spotify a chance to deepen its partnership 
with Netflix.

Gershoni worked with Spotify to develop an always-on campaign 
that activated multiple marketing beats across the season’s 
two episode drops.

Spotify x Stranger Things Case Study DSKT 0002 Sizzle Reel Animation
Spotify x Stranger Things Case Study DSKT 0003 Max Interview
Spotify x Stranger Things Case Study DSKT 0004 Official Playlist
Spotify x Stranger Things Case Study DSKT 0004 Official Playlist
Spotify x Stranger Things

Building out the official playlist with exclusive cast content, a mobile-only 
Easter egg and the season’s top tracks was the first step.

Personalized playlists helped fans escape the Upside Down with tracks inspired by their listening habits. Bridging the gap between episodes was a social campaign propelled by a library of social assets, on-platform promotion and a digital billboard in New York’s Times Square — keeping fans engaged and building buzz for the final episodes.

Spotify x Stranger Things Case Study DSKT 0005 TSQ Banner
Spotify x Stranger Things Case Study DSKT 0006 Dustin Interview
Spotify x Stranger Things

Spotify drove conversation, engaged fandoms and amplified a partnership
with 
a kindred spirit.

Spotify x Stranger Things Case Study DSKT 0007 2 Phones
Spotify x Stranger Things Case Study DSKT 0008 Interview
Spotify x Stranger Things

Stranger Things became the most-watched English language series on Netflix, and Spotify’s official playlist
grew from 500,000 to more than 2 million followers.

Spotify x Stranger Things Mockup Animation Easter Egg 09
Work

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