Spotify x
Stranger Things

Name: Gershoni Creative
Price range: $

Bringing Spotify and Netflix
together to celebrate
the fourth season of a
cultural phenomenon

Services

Partnerships & Programs

Campaign

Content

Spotify x Stranger Things

The highly anticipated fourth season of Stranger Things gave Spotify a chance to deepen its partnership with Netflix.

Gershoni worked with Spotify to develop an always-on campaign  that activated multiple marketing beats across the season’s  two episode drops.

Spotify x Stranger Things

Building out the official playlist with exclusive cast content, a mobile-only Easter egg and the season’s top tracks was the first step.

Personalized playlists helped fans escape the Upside Down with tracks inspired by their listening habits. Bridging the gap between episodes was a social campaign propelled by a library of social assets, on-platform promotion and a digital billboard in New York’s Times Square — keeping fans engaged and building buzz for the final episodes.

Spotify x Stranger Things

Spotify drove conversation, engaged fandoms and amplified a partnership with a kindred spirit.

Spotify x Stranger Things

Stranger Things became the most-watched English language series on Netflix, and Spotify’s official playlist grew from 500,000 to more than 2 million followers.