Spotify x
Stranger Things

Gershoni worked with Spotify to develop an always-on campaign 
that activated multiple marketing beats across the season’s 
two episode drops.

Personalized playlists helped fans escape the Upside Down with tracks inspired by their listening habits. Bridging the gap between episodes was a social campaign propelled by a library of social assets, on-platform promotion and a digital billboard in New York’s Times Square — keeping fans engaged and building buzz for the final episodes.