Spotify x
Marvel:
Deadpool &
Wolverine

Name: Gershoni Creative
Price range: $

Driving a global audience of Marvel
fans to connect with the music
of the summer’s most anticipated
release on Spotify

Services

Partnerships & Programs

Creative Direction

Illustration & Graphics

Social Marketing

Road Management

Spotify x Marvel: Deadpool & Wolverine

The third installment in the Deadpool franchise provided an opportunity for Spotify and Marvel to expand their partnership.

Gershoni worked with Spotify to develop a global campaign that reached fans, on-platform and off, driving them to the Deadpool Official Playlist.

Spotify x Marvel: Deadpool & Wolverine

A library of on-platform assets in 31 languages reached fans in their native tongue, deepening a connection to the music of the Marvel Cinematic Universe.

Listeners who engaged with the Deadpool Official Playlist earned virtual bragging rights with an exclusive in-app message that could be shared to social media.

Spotify x Marvel: Deadpool & Wolverine

A robust OOH campaign originated in New York, Los Angeles and London and extended to digital billboards in Melbourne, Cairo and Tokyo, turning a cultural moment into a global movement.

As Deadpool & Wolverine raced toward a $1 billion worldwide gross at the box office, the Deadpool Official Playlist followed suit, garnering more than 374K saves.