Spotify x 
Marvel: 
Deadpool & 
Wolverine

Driving a global audience of Marvel
fans to connect with the music
of the summer’s most anticipated
release on Spotify
Services
Partnerships & Programs
Creative Direction
Illustration & Graphics
Social Marketing
Road Management
Deadpool Wolverine Case Study Desktop 1
Deadpool Wolverine Case Study Desktop 1
Spotify x Marvel: Deadpool & Wolverine

The third installment in the Deadpool franchise provided an opportunity for Spotify and Marvel to expand their partnership.

Gershoni worked with Spotify to develop a global campaign that reached fans, on-platform and off, driving them to the Deadpool Official Playlist.

Deadpool Wolverine Case Study Desktop 2
Deadpool Wolverine Case Study Desktop 2
9x16 Karaoke Mashup SUBTITLES
Spotify x Marvel: Deadpool & Wolverine

A library of on-platform assets in 31 languages reached fans in their native tongue, deepening a connection to the music of the Marvel Cinematic Universe.

Listeners who engaged with the Deadpool Official Playlist earned virtual bragging rights with an exclusive in-app message that could be shared to social media.

Deadpool Wolverine Case Study Desktop 3
Deadpool Wolverine Case Study Desktop 3
Spotify x Marvel: Deadpool & Wolverine

A robust OOH campaign originated in New York, Los Angeles and London and extended to digital billboards in Melbourne, Cairo and Tokyo, turning a cultural moment into a global movement.

As Deadpool & Wolverine raced toward a $1 billion worldwide gross at the box office, the Deadpool Official Playlist followed suit, garnering more than 374K saves.

Deadpool Wolverine Case Study Desktop 4
Deadpool Wolverine Case Study Desktop 4
9x16 Dafne Playlist SUBTITLES

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Spotify x Bose : Celebrating the variety of the Black experience, one song at a time

Celebrating the variety of the Black experience, one song at a time

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