Gershoni worked with Spotify to develop a global campaign that reached fans, on-platform and off, driving them to the Deadpool Official Playlist.
The third installment in the Deadpool franchise provided an opportunity for Spotify and Marvel to expand their partnership.
Gershoni worked with Spotify to develop a global campaign that reached fans, on-platform and off, driving them to the Deadpool Official Playlist.
A library of on-platform assets in 31 languages reached fans in their native tongue, deepening a connection to the music of the Marvel Cinematic Universe.
Listeners who engaged with the Deadpool Official Playlist earned virtual bragging rights with an exclusive in-app message that could be shared to social media.
A robust OOH campaign originated in New York, Los Angeles and London and extended to digital billboards in Melbourne, Cairo and Tokyo, turning a cultural moment into a global movement.
As Deadpool & Wolverine raced toward a $1 billion worldwide gross at the box office, the Deadpool Official Playlist followed suit, garnering more than 374K saves.
Tapping into the soul of jazz
Celebrating the variety of the Black experience, one song at a time