Oceana Beach Club Hotel

Gershoni developed a new name, brand and identity for the Oceana Beach Club Hotel in Santa Monica, turning it from a celebrity secret into a luxury destination.
Oceana

Share Santa Monica's best-kept secret with the world

Hollywood’s elite knew, but who else?

Services
Opportunity, Platform, Campaign, Identity, Messaging, Content, Systems & Standards, Digital/Web/Mobile, Packaging & Print, Photography & Videography, Places & Spaces
A brunette woman lounges poolside on a white chair. The Oceana Beach Club Hotel logo is in the lower right corner.
Oceana

Flaunt what you've got

Branding system, naming revamp, photo shoot—the cat’s out of the bag.

Close-up shot of the Oceana Beach Club logo embossed on a piece of paper.
Overview of various branded Oceana assets, including a room key and coasters.
A woman on a bicycle rides past the Oceana Beach Club Hotel.
Oceana

Let's just say

We recommend reserving early.

Mock-up of a desktop computer opened to the Oceana Beach Club Hotel website.
Oceana Beach Club Hotel

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Photograph of a vineyard stylized to look like a watercolor painting. The Furthermore logo is in the lower left corner.
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The original chef’s goat cheese

A variety of Laura Chenel goat cheese SKUs, including creamy brie and four peppercorn.
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