Antech

Name: Gershoni Creative
Price range: $

Rebranding the future
of animal healthcare

Services

Brand & Rebrand

Campaign

Content

Launch & Rollout

Brand Audit

Brand Platform

Positioning

Research & Insights

Logo & Visual Systems

Naming

Messaging

Style Guides & Brand Standards

Website Design

Collateral

Exhibits & Experiential

Copywriting

Illustration & Graphics

Employer Brand

Antech

A division of Mars, Antech is a $260M veterinary diagnostics and imaging company developing top-of-the-line pet healthcare innovations.

Antech

Everyone in the veterinary industry knows Antech, but not everyone knows the depth and breadth of what they do.

We developed a brand system that unites each of Antech’s product and service divisions under one roof, bringing it all to life with a fresh website, a suite of informative digital collateral, a service directory and test guide, and an award-winning tradeshow experience that extends the brand to new and existing customers.

A couple walks a small white dog in front of a series of posters advertising Antech's services.

Two white binders. The one on the left reads "service directory" and has a photo of a cat on the front; the other is a list of diagnostic tests.

A light-skinned hand holds a purple Antech tote bag that reads, "Every pet deserves a healthy future."

11 Gershoni Case Study Antech Tradeshow Mobile Alt

A crowd of people walks beneath a large Antech billboard that reads "Committed to veterinary success."

Antech's tradeshow booth at the Veterinary Expo, 2020. The booth is purple and has a large flat screen.

“

Qualitatively, they’ve hugely impacted and precipitated our success. They’re an incredibly professional and well-run organization that’s small enough to be flexible with my needs. Yet, they’ve brought a creative powerhouse to the table.”

Jennifer Klein

Antech vice president, marketing