Gershoni united Antech's veterinary diagnostic, imaging and consulting services around a new brand identity, website and set of experiential elements.
Brown dog licks a blonde, tattooed woman on the ear. White Antech logo is in the lower left corner.
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A blonde, white woman holds a copy of Antech's brand guidelines. It is a white booklet with purple lettering.
Page from Antech's brand guidelines explaining the brand's new color palette.
A woman looks at Antech's brand guidelines. The booklet is opened to a purple page explaining Antech's visual rebrand.
A light-skinned person holds up Antech's brand guidelines, opened to the page detailing the brand's family of services.
Overhead shot of the "Why Antech" pamphlet. The pages are colorful, and all have photos of humans holding animals.
A couple walks a small white dog in front of a series of posters advertising Antech's services.
Two white binders. The one on the left reads "service directory" and has a photo of a cat on the front; the other is a list of diagnostic tests.
A light-skinned hand holds a purple Antech tote bag that reads, "Every pet deserves a healthy future."
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A crowd of people walks beneath a large Antech billboard that reads "Committed to veterinary success."
Antech's tradeshow booth at the Veterinary Expo, 2020. The booth is purple and has a large flat screen.
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Mock-up of 8 cell phones opened to Antech's mobile website.
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