The Kitchen

Gershoni's sophisticated, nontraditional design of this mail-order box of Jewish goods helped it become the most-funded Jewish project in Kickstarter history.
Hello Mazel logo. It is a geometric, white design on a blue background. At the bottom, it reads "Jewish Delivered."
Hello Mazel logo. It is a geometric design in green, blue, red, purple, and pink.
Out-of-focus photo of an old woman in red sitting on a couch. In the foreground is a Hello Mazel package.
Four package designs for the Hello Mazel visual identity project.
Out-of-focus photo of a young man and an old woman holding the Hello Mazel box. The brand logo is superimposed over the photo.