The Kitchen

Gershoni's sophisticated, nontraditional design of this mail-order box of Jewish goods helped it become the most-funded Jewish project in Kickstarter history.
The Kitchen

Doing Jewish?

Reinvent a visual language for contemporary Jewish engagement.

Services
Opportunity, Product, Identity, Content, Systems & Standards, Packaging & Print
Hello Mazel logo. It is a geometric, white design on a blue background. At the bottom, it reads "Jewish Delivered."
Hello Mazel logo. It is a geometric design in green, blue, red, purple, and pink.
The Kitchen

Hello Mazel

A smart box of curated content designed to get more Jewish to more people.

Out-of-focus photo of an old woman in red sitting on a couch. In the foreground is a Hello Mazel package.
Four package designs for the Hello Mazel visual identity project.
The Kitchen

Most funded Jewish project in Kickstarter history

Hey, you can’t kvetch about that!

Out-of-focus photo of a young man and an old woman holding the Hello Mazel box. The brand logo is superimposed over the photo.
The Kitchen

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