San Francisco Art Institute

Gershoni rebranded San Francisco Art Institute, developing an identity system for its renegade personality across print, digital and experiential channels.
San Francisco Art Institute logo. It uses bold, black text on a light grey background.
Large group of people gathered at an event on SFAI's campus. It is evening and there is a band playing.
Gil and Amy Gershoni look at a collage of photographs and designs. Both are wearing black suits.
Variety of color schemes for the SFAI logo.
Brand guidelines for Gershoni's rebrand of the San Francisco Art Institute.
Collage of various artworks created by SFAI students.
Mock-up of a phone and a computer opened to SFAI's website. The landing page reads, "Push beyond boundaries."