Patrón

Inventing the sipping tequila
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Patron Case Study Opener Image Logo Overlay Bottle Collection
Patron Case Study Opener Image Logo Overlay Bottle Collection
The Patrón Spirits Company

The Patrón Spirits Company crafts ultra-premium spirits and tequilas for sale in more than 100 countries across the world.

Patron Case Study Image 2 Farmer pull quote
Patron Case Study Image 2 Farmer pull quote
Patron Case Study Image 2 B Farmer pull quote
Patron Case Study Image 2 B Farmer pull quote
Patron Case Study Image 3 pull quote edge man in glass studio
Patron Case Study Image 3 pull quote edge man in glass studio
Patron Case Study Image 4 Label application
Patron Case Study Image 4 Label application
The Patrón Spirits Company

Developed by the owner as a passion project, Patrón approached Gershoni to be the first agency on board to define the brand and prepare to launch into a consumer market.

Patron Case Study Image 5 patron bottle irish coffee
Patron Case Study Image 6 chef pouring drink
Patron Case Study Image 7 collection of cocktails
Patron Case Study Image 8 lemon drink
The Patrón Spirits Company

Spending time at Patrón’s Jalisco distillery, we saw firsthand how small-batch tequila drew from the people and the land.

Inspired by the tastemakers themselves—the bartenders—we crafted a brand strategy that positioned Patrón as the world’s first ultra-premium tequila. From creative services to influencer campaigns, packaging to POS, we developed a non-traditional pathway for the brand to enter and thrive in the U.S. market, working with Patrón as it launched in the U.S. and across the globe, growing from 5,000 to 2.5 million cases per year.

Patron Case Study Image 10 Photo strip
Patron Case Study Image 11 Website Mockups
Patron Case Study Image 11 Website Screenshot
Patron Case Study Image 12 Racecar drivers
Patron Case Study Image 13 race win celebration
Patron Case Study Image 14 bottle close up drinks

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Laura Chenel : The original chef’s goat cheese

The original chef’s goat cheese

A variety of Laura Chenel goat cheese SKUs, including creamy brie and four peppercorn.
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