Deloitte

Business Chemistry Field Guide
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Three copies of the field guide staged against a light blue background.
The field guide opened to the table of contents. The inner leaf is a kaleidescopic rainbow.
A person flips through the field guide. The book is open to the page on the Integrator-Dreamer style.
Deloitte Business Chemistry Field Guide

Gershoni developed a hands-on reference tool to support Business Chemistry, Deloitte Greenhouse’s science- and research-based approach to business relationships.

Overhead shot of the field guide arranged on a white surface. The booklets are white with a rainbow logo.
05 Case Study Deloitte BC Field Guide Open Spread Chart 1920x1080
Page from the field guide introducing the Pioneer style. There is a photo of Ernest Shackleton and a quote about exploration.
Close-up image of how to engage others as a Driver.
Page from the field guide explaining how pioneers make decisions. The page is a warm yellow with white text.
Deloitte Business Chemistry Field Guide

Tucked inside are nearly 90 pages of inspiring content, including a fold-out, origami-style overview of the four primary work styles and tips to ensure successful interactions between them.

Page from the field guide introducing the Guardian archetype. There is a photo of Queen Victoria and a quote.
Field guide opened to a page explaining traits of the Pioneer work style.
Page of the field guide opened to a page explaining the Integrator style, with a photo of Abraham Lincoln and a quote.
Two hands open the field guide to a page that reads, "Nothing's impossible. Mix and mingle. Go with your gut."
Page from the field guide. There is a photo of Theodore Roosevelt with a quote about determination. He is labeled a "Driver."
Deloitte Business Chemistry Field Guide

The guide tells a story of collaboration and communication that puts cognitive diversity to work, globally.

Page from the Business Chemistry field guide explaining the traits of "Driver-Commander" and "Driver-Scientist" work styles.
Pair of hands holding the Deloitte Business Chemistry field guide to a page that reads, "It is the mind that makes the body."
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