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Dyslexic Design Thinking

Exploring how dyslexia influences the way we think, create and relate to one another

Dyslexia affects as many as 1 in 5 people, yet its benefits remain shrouded in mystery. With Dyslexic Design Thinking, Gil Gershoni shares how dyslexia offers a heightened advantage, what he calls his “hyper-ability.” Through the lens of his experiences as a creative director and entrepreneur, Gil shows how he transformed a perceived weakness into a strength and explores the steps needed to build awareness and effect change.

Instagram: @dyslexicdesignthinking

Medium: @gilgershoni

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The Bigger Picture with Amazing Dyslexics

Virtual Salon
Banner for the Bigger Picture With Amazing Dyslexics, made up of 16 photos of Amazing Dyslexics taken from the book.

A conversation on divergent thinking across industries, presented by Gershoni Creative and “The Bigger Picture Book of Amazing Dyslexics and the Jobs They Do” by Kate Power and Kathy Forsyth.

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Stay current with the latest posts from Gil and Dyslexic Design Thinking on Medium. In this ongoing series, Gil explores different aspects of the dyslexic experience, from highlighting its unique benefits to building neurodiverse teams to leaning into the dyslexic mind-set to achieve professional success.

Embracing Dyslexia? It’s as Easy as 1, 3, 2.

We all have differences. Mine just happens to have a fancy name.

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What is Dyslexic Design Thinking?

Whenever we slow down, it’s so we can speed up later.

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The Power of Visualizing as a Tool for Creativity

For top creatives, visualization is their preferred way to spark, develop, share and evaluate ideas.


The Truth About Big-Picture Thinkers

To us, nothing is unrelated. This intellectual synthesis is a firehose we direct toward any curiosities and challenges in our paths.

The 12 team members of Gershoni Creative. Everyone is smiling. One woman is holding up a yellow vase with flowers.

Solve Team Work-From-Home Stress with Dyslexic Design Thinking

When one ad agency started mini-experiments called Creative Interventions, their teams increased productivity, community and flow. Read on to take a page from their book.


An illustration of a night sky populated with drawings meant to look like constellations. There is a hambuger, a smiley-face, a tic-tac-toe board, a puzzle piece, a butterfly and a crescent moon.

Dyslexic Entrepreneurs Are Successful By Any Measure. 
It's All in the Way We Think.

While dyslexia is often seen as an impediment, its impact on the business world is undeniable. From IKEA to FUBU, dyslexia is a driving force in the modern economy.

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A pile of polaroid photos stacked on top of one another showing the Gershoni team in various states of work and play.

How Leading With Neurodiversity Improves the Workplace Dance

Dyslexia forced me to organize my team around a different framework, one that resembled an ecosystem rather than a factory.

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Wall in the offices of Gershoni Creative covered in scraps of paper that read,

I Was Always Told My Dyslexia Was a Disability. Then I Developed a Relationship With It.

We should stop looking at dyslexia as a disability and look at it as a specialized ability, a hyper-ability, a struggle to read words but a gift in reading objects.

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Talks & Events

Gil frequently speaks to audiences around the country on how dyslexia has influenced his 25-year career as a creative director. Festivals, schools and business groups have all benefited from his interactive approach, which weaves firsthand experience, storytelling, science and audience Q&A into a compelling session.

Portrait of Gil Gershoni and April Durrett. To the right is a poster from South by Southwest advertising a lecture on dyslexia.

South by Southwest

On March 12, 2017, Gil Gershoni and April Durrett spoke in front of a sold-out audience at Austin's annual South by Southwest. In their dual presentation, Gil and April shared their unique approach to solving problems—Gil as a creative director with dyslexia and April as a creative strategist who employs a more traditional, linear way of thinking. Together, they used the lens of dyslexia not only to look at a problem but also through it, around it, above it and below it to unlock the best possible solution. They demonstrated how others can harness neurodiversity in their own lives by transforming a disability into a hyper-ability.

Gil Gershoni at South by Southwest. He is wearing a blue suit, with a black shirt and tie.
Button from Gil Gershoni's lecture at South by Southwest that reads "I see dyslexia."
Gil Gershoni giving a lecture at San Francisco Design Week. He is standing in front of a screen filled with distorted images.

San Francisco Design Week

More than a century ago, the Humboldt Bank Building rose from the ashes of the 1906 earthquake to become one of San Francisco’s original skyscrapers. It’s atop that landmark structure that Gil and Amy Gershoni moved Gershoni Creative Agency a decade ago. Celebrate San Francisco Design Week inside this striking space with Gil's talk, Dyslexic Design Thinking, as well as an evening of wine and a tour of the branding and design firm.

Gil Gershoni giving a lecture at San Francisco Design Week, standing in front of a crowd of people.
Gil Gershoni giving a lecture to a group of UC Berkeley Engineering students. He is wearing a blue suit jacket and jeans.

UC Berkeley

From disability to disruption, Gil shares the secret powers of dyslexia with members of UC Berkeley’s engineering program. Gil uncovers the dyslexic artists, writers and entrepreneurs who changed the world, then weaves their stories through his own journey of self-discovery from an artistic childhood to the founding of his own business, Gershoni Creative.

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California College of the Arts

In this collaborative discussion with participants, Gil Gershoni and Ken Goldberg challenge common myths such as the threat that artificial intelligence will steal our jobs or that dyslexia is a debilitating mental limitation. Together, they share stories and explore how these and other dangers can be turned into advantages for artists and designers.

The image is made up of 3 photos from the Dyslexic Experience salon series. Gil Gershoni and Amy Gershoni both appear.

The Dyslexic Experience Salon

A “hyper-ability” that offers unexpected benefits, dyslexia has changed the world—whether you know it or not. In this guided conversation, Gil leads an intimate gathering of thought-leaders from the worlds of arts and entertainment, business and academia in an exploration of how dyslexia impacts the way we think, create and interact with one another.

A group of people is seated in the Dome at Gershoni Creative. They look entertained and engaged in the salon.
Gil Gershoni is wearing glasses and a dark suit.

About Gil Gershoni

Gil Gershoni is the founder and creative director of Gershoni Creative Agency in San Francisco and Dallas. For more than two decades, Gil has worked with clients like Google, Apple, Deloitte, Patrón, San Francisco Art Institute, BBC and Nike, and he has presented at the Whitney Biennial, Sundance Film Festival, South by Southwest, Vancouver Institute of Media Arts, Contemporary Jewish Museum and San Francisco Design Week. He also serves as a senior advisor to UC Berkeley’s Center for New Media and frequently consults with national design schools on design and new media curriculum. Gil is an advocate for the reframing of dyslexia as a hyper-ability and regularly speaks on neurodiversity’s influence on design thinking.



How Technology Helped Me Cheat Dyslexia

By Lisa Wood Shapiro

I began writing with the help of an AI-powered browser plug-in so adept at correcting my linguistic missteps, it ended up sending me on a quest to discover what life might be like in a technologically enabled post-dyslexic world.

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Gershoni Creative Co-Founder Gil Gershoni Talks Culture & Success

Over the years, through university and into my career, I started to look less at the medium or a single story and more at person-to-person communication and how words and images affect us and connect us in a deeper way.

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‘I’m just wired differently’: Why advertising seems to have so many people with dyslexia

By Tanya Dua

For many execs, perhaps the biggest reason they all found themselves in advertising was also due to the nature of the industry. Advertising encourages people to think and express themselves differently.

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