Roth Vodka
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live: LAUNCH PROJECT |
A Fresh Look at Spirit
Roth Vodka was born from the mind of a California vintner who wanted more from his grapes then just wine. Made from premium California wine grapes, the unique vodka came to Gershoni to have a conversation about innovation.
Gershoni was asked to relaunch the brand with a fresh new vision, focusing first on the California market, and quickly building to a nationwide launch. Naturally, we had a couple sips and took a look at how the brand could take a leadership roll in a saturated market. Through our process of Brand Actualization, we turned a traditional marketing site into an educational and honest discussion around fresh ingredients and fresh ideas. We built this idea of dialog into every element of brand communication - from brand actualization to interactive design, advertising to consumer relationship programs.
The result, shaking up the cocktail world with a spirited conversation around the Fresh Movement. Controversial and honest (and viral), the Roth Vodka Campaign is going on the road with the support of bartenders, mixologists, sommeliers and chefs around the country.
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