Planned Parenthood Golden Gate
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live: LAUNCH PROJECT |
People-focused Design Builds Meaningful Relationships
Planned Parenthood Golden Gate collaborated with Gershoni to revitalize their internet presence to better serve their community and clients. By immersing ourselves in the organization, services, and audience, we worked with the team to create a website that elevates the online experience well beyond the classic redesign. After a deep exploration of the organization, services and site visitors, Gershoni worked with the team to create an interactive experience that is easy to access, updatable, and most important - a true representation of the important health services provided to a variety of communities, from the Bay Area to Ethiopia.
Evangelizing for Change
Gershoni also collaborated with filmmakers to create "Life, Liberty and the Pursuit of Happiness," a short film addressing the many intricacies and ironies of reproductive rights in America. Financed by Planned Parenthood of Golden Gate for the 30th Anniversary of Roe vs. Wade, the film was created to educate a new generation about the critical threat to choice, and galvanize those who have benefited from 30 years of access to women’s health care. Gershoni translated key concepts into powerful visuals throughout the film, created film posters, an activism website, and customized educational screening packages. The film was accepted at the 2003 Sundance Film Festival and has won numerous awards nationally and internationally.
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