The Patrón Spirits Company
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live: LAUNCH PROJECT |
Top Shelf Products
The Patrón Spirits Company invented the ultra-premium tequila category with its top shelf product and grassroots campaigns that revolutionized the tequila market. Gershoni’s challenge was to modernize and rejuvenate the brand to appeal to a new generation and implement these changes into a unified brand experience.
To get there, Gershoni's Brand Actualization Assessment included an intimate look at the personalities and unique processes behind the brand. Being witness to the passion inside the Patrón Spirits family, we are able to tell an authentic brand story—translating that passion into a creative vision that crosses all internal and external communications. This process of understanding builds a natural, trend-proof communication style that stands up to the enormous success and growth of the brand.
With Gershoni's cross-discipline approach, we worked with Patrón to define the corporate identity and refine the message. The result is a brand experience that matches the quality and detail of the Patrón family of products. Gershoni’s special attention to the Patrón Spirits website set the stage for a style of truth-telling that inspired a wide array of brand initiatives, from marketing and sales collateral to interactive programs.
Fueling Sponsorships
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live: LAUNCH PROJECT |
It's one thing to put your logo on a racecar, and quiet another to create an integrated campaign that fuels true excitement about a brand in a fan-focused, experience driven campaign. The Rahal / David Letterman team joined forces with The Patron Spirits Company to participate in the worlds premier open-wheel series, The Indy Racing League, like never before. With live updates from the track, in-car camera's, real-time interviews with star driver Scott Sharp, and a full scale mobile hospitality suite at each of the 17 global races - this sponsorship truly reflects the superior quality of the brand behind the car.
Gershoni's unique advocation and implementation puts fans first and responds with targeted, brand-specific programs that make the most out of sponsorship dollars. Check out www.patronspirits.com/indy to see more.
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