Clif Bar Inc.
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live: LAUNCH PROJECT |
Tasty New Markets
Clif Bar came to Gershoni to launch new products from the Clif family of nutritional snack bars. Clif Bar’s dedication to community, health, and well-being was a perfect match for Gershoni. To understand the new markets, Gershoni worked with the team at Clif to extend both the external and internal beliefs about the products and focus on the experience of living and eating well.
Brand Translation
Projects for Clif include building market-specific sites for new products under the Clif Bar umbrella. From kid-friendly snacks to protein bars aimed at working men, each solution focused on the authentic consumer relationship with the product and the brand.
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