BBC Motion Gallery
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live: LAUNCH PROJECT |
Finding your motion
BBC Worldwide started a new division called the BBC Motion Gallery. This online platform is the commercial gateway to the vast range of content held in two of the largest broadcast archives in the world, the BBC and CBS News Archive. Gershoni created a visual interface for the BBC Motion Gallery that allows an international target audience to intuitively access information and inspires site exploration by visitors.
Collaboration Builds Usability
Gershoni led an international team of innovation experts in creating effective online advertising for the BBC. More than banner ads, the BBC campaign brought users directly into the online database, connecting user desires immediately to the brand offering.
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