Apple Computers Inc.
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live: LAUNCH PROJECT |
Fresh Perspective
Breeds Innovation
Apple Computers asked Gershoni to participate in a project slated to launch at Macworld 2006. Naturally, we can't get into details, but we worked with the iLife team to collaborate solutions around iWeb, creating seamless consumer experiences that mirrored specific user groups. Our targeted design solutions and thorough planning provided fresh perspective and innovation to an already blazing brand.
Know your users
Gershoni knows consumers are smart, and we build our consumer wisdom strategies for real people. Through media audits, societal trend evaluation and competitive analysis we are able to construct user scenarios that describe an authentic journey along the brand experience.
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