Apple Computers Inc.
| live: LAUNCH PROJECT |
The Right View
Apple Computers asked Gershoni to work with the iLife team in collaborating solutions around iWeb. We used our "consumer dating" program to build research and trend analysis, creating targeted consumer profiles. We went on to create an authentic journey of usability for Apple's groundbreaking tools. We put that strategy into a set of solutions that integrated directly into their existing technology.

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